R&D COMMERCIALISATION

R&D COMMERCIALISATION

R&D COMMERCIALISATION

Innovation should encompass both R&D and Commercialisation!

Am I maximising my return on investment in IP?

How do I get my new innovation to market in the shortest time frame?

How do I achieve a step change in profitable growth?

If you need the answers to any of these questions, then you should talk to us!

THE IMPORTANCE OF AN INNOVATIVE AND STRATEGIC APPROACH

In the highly competitive technology sector, developing and implementing an effective IP and commercialisation strategy is a complex, expensive and time-consuming task – the reasons why most companies fail to do it properly.

Instead, companies too often fall into the trap of investing a huge amount of resource into developing a new idea, without considering how this idea might be fast tracked into the market and achieve the returns it merits.

New products or services are simply offered to existing sales & distribution channels to add to their existing portfolio, along with some marketing collateral, in the hope that some attention will be given to them and some incremental sales achieved.

In addition, many companies fail to recognise the benefits of collaborating with partners to provide complementary technical skills and potentially valuable R&D funding support.

Developing a clear, innovative commercialisation strategy that can deliver exponential growth is what separates the leaders from the followers. Using a specialist like MSC R&D can help you achieve this.

WHY CHOOSE MSC R&D?

Our R&D client base; built since 1990 on the strength of word-of-mouth referrals and the ability to nurture long term relationships, boasts some of the UK’s most innovative companies, all in high-technology sectors. Many of these companies have worked with us on several projects over a number of years

Talking Your Language

Our teams of highly experienced technical, financial and commercial specialists can drill deep into a client’s business and ask the right questions

Speed

Our ‘Fast-Track Blitz’ processes produce results within the optimum time scales

Minimum client impact

Acting as our client’s partner we take the lead role in discussions and negotiations, presenting technology propositions in a way that potential stakeholders understand, and minimising the impact on your time.

Flexibility

Our range of services can be tailored to meet your requirements

End-to-End Support

We are unique in that we can support you throughout the entire innovation life cycle

Minimised Financial Risk

The majority of our fees have a significant ‘Paid-on-Results’ element.

Quality Assurance

We are ISO9001 accredited and European Foundation for Quality Management (EFQM) Committed to Excellence (C2E) 2 Star Certificate – with detailed proven processes and quality management.

OUR SERVICES

MSC R&D’s expertise and knowledge of the markets our clients operate in enables us to provide full support to our clients in the development and implementation of major IP and commercialisation strategies, in particular:

OEM IP Licensing

IP Licensing is a proven strategy for fast and low risk exploitation. MSC R&D can identify suitable licensees and negotiate the most favourable agreements

Worldwide Channel Sales Development

MSC R&D can research and identify the most appropriate channels to market and negotiate suitable agreements.

Collaboration Partners

Sometimes it is necessary to work with companies with complementary technology skills in order to realise future R&D objectives. MSC R&D can identify suitable companies and ensure our client’s interests are fully protected.

R&D Acquisitions

MSC R&D can undertake a full Business Growth Strategy Review, identifying potential acquisition candidates that will strengthen our client’s R&D strategy.

MSC R&D will then prepare a detailed Acquisition Prospectus, agree the Acquisition Strategy with our client and implement as necessary.

R&D Divestment

When a client is seeking to exit from a particular R&D strategy, MSC R&D can also undertake a similar exercise to the acquisition process, with the final part of the process being focussed on Divestment.

What should I do next?

If you would like help achieving a step change in your business, then contact us now for a preliminary discussion.