Audience of the Future: Demonstrators

Funding opportunity:

Audience of the Future: Demonstrators



Funder and programme:

Innovate UK – Industrial Strategy Challenge Fund (ISCF)

Project total costs (range):

£ 5,000,000 – £ 10,000,000



Competition closes:

01/08/2018 (12:00 noon)

Innovate UK, as part of UK Research and Innovation, will invest up to £16 million in 4 large scale creative industries demonstrator projects through the Industrial Strategy Challenge Fund (ISCF). This is part of the Audience of the Future (AotF) programme.

This competition aims to explore future global, mass market, commercial opportunities in the creative industries. Primarily this will be through pre-commercial collaboration at scale.

You must demonstrate you can significantly improve on the current state of the art in your field. Proposals should describe the:

  • audience proposition you will create;
  • innovation approach you will take;
  • partners you will need to bring together;
  • route to your audience.

Proposals must include access to globally recognised intellectual property (IP) and reach an audience of 100,000 people. They must detail how the project will generate consumer insight at scale.

There will be 2 stages within the competition: a written application followed by an interview.

Projects must be business-led and carried out in collaboration with organisations from relevant sectors.

You can claim up to £4 million. Innovate UK expects your project’s total costs to be between £5 million and £10 million, unless there are greater levels of business contribution. Projects must start by 1 November 2018 and end by 31 December 2020.

MSC R&D can help your business develop by supporting you in:
• Identification of appropriate grants and competition calls for proposals
• Partner search for collaborative Research & Innovation
• Bid writing
• Project management
• Audit compliance
• Commercialisation
• Business Planning
• Market Intelligence reports

If you want help with any of these opportunities, please CONTACT us on 0114 230 8401 or email